The Brand

Curated is built on a deep appreciation for history, craftsmanship, and the legacy of iconic supercars. More than just collecting and preserving, we believe in bringing automotive heritage to life—turning stories into experiences that extend beyond the cars themselves.

Our products are an extension of this philosophy. They’re designed to capture the essence of an era, the thrill of driving, and the exclusivity of the machines that shaped generations. Every detail reflects our passion for storytelling, connecting enthusiasts to the artistry, culture, and lifestyle that define Curated.

This is more than nostalgia—it’s a way of keeping the spirit of these legends alive. A bridge between past and present. A statement of appreciation for those who understand that some things aren’t just meant to be remembered—they’re meant to be lived.

The Brand

The Origin

Almost 60 years ago my grandfather started repairing odd and rare European cars in Springfield, Mass. During an era where Ferrari and Lamborghini were building small quantities of hand made cars that rarely made it onto American soil. Arguably, this moment in history was the most significant time for the automobile, an era that produced the most iconic cars of our time which became the DNA for todays most famous marques.

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He bought and sold cars like the Ferrari 250 GTO, Jaguar D-Type and Lamborghini Miura. (Selling his Ferrari 250 GTO for $9,500 to Robert Sowers has always been a sore spot). While my grandfather loved engineering and mechanics. My father loved the automobile.

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Working under stewardship of my grandfather, he became a brilliant mechanic and at an early age started collecting cars. At the New York Auto Show in 1972 he bought a one-off Lamborghini Miura SV from Modena Racing that he still possess today. In the 1980s, my father became the authorized service in Palm Beach, Florida for Lamborghini facilitated by Joe Nastasi. Nastasi was the sole distributor for Lamborghini in the Americas.

– John Temerian, CEO and Co-Founder